Color Campaign

Brand Stories

Get To Know Davines

09.30.2020

Davines' Story
Founded in Parma, Italy in 1983 by the Bollati Family, Davines Group started as a research laboratory, producing high-end hair care products for renowned cosmetic companies worldwide. After a decade of honing our expertise, we began creating our own brand of Davines hair care products exclusively for salons, and in 1996 founded [ comfort zone ] skin care for premier spas.

“By creating beauty sustainably, we encourage people to take care of themselves, of the environment in which they live & work, of the things they love.”

Since the beginning, they’ve focused on crafting quality products that are scientifically engineered to work, and express their distinctive style and spirit.

Quality means having the freedom to create the best products with attention and respect for the environment, using high grade, natural ingredients, and applying scientific rigor to every product to guarantee customer safety.

Davines dares to do what they believe in and, rather than conforming to the mainstream, allows intuition to pave their path. This gives them the freedom to develop concepts and products that are original, authentic, and emotionally connected with people. Their work is a thoughtful balance of substance and style, nature and science, people and spirit. It is what enables us to create what we call life-enhancing projects.

More than two decades after its creation, the Davines community spans over 75 countries, thousands of salons and hundreds upon hundreds of passionate hairdressers. Although they continue to grow, with headquarters in Parma, New York City, Paris, London and Mexico City, their roots are firmly planted in their beginnings as a family-owned research laboratory guided by the same desire for quality products with an authentic approach and timeless appeal.



Mission
The aim of Davines is to inspire and improve the work life quality of worldwide beauty professionals through concepts, products and services that will allow them to offer unique experiences to their clients.

Beauty
Their Ideal of Beauty finds its inspiration in the concept of equilibrium between substance and shape, with a style inspired by simplicity, harmony, and good taste.

Sustainability
The Davines ideal of beauty works through practical and “sustainable” efforts. Sustainability deals with the responsibility we owe to ourselves, the people with which we work, our customers, and the world in which we live and operate.

About B Corps
Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.

Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.

B Corps form a community of leaders and drive a global movement of people using business as a force for good. The values and aspirations of the B Corp community are embedded in the B Corp Declaration of Interdependence.

The B Corp Declaration of Interdependence
We envision a global economy that uses business as a force for good.

This economy is comprised of a new type of corporation - the B Corporation - Which is purpose-driven and creates benefit for all stakeholders, not just shareholders.

As B Corporations and leaders of this emerging economy, we believe:
That we must be the change we seek in the world.
That all business ought to be conducted as if people and place mattered.
That, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
To do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
 
Davines as a Certified B Corp
Certified B Corporation began evaluating and certifying businesses for their sustainable practices (beyond product or service-level) in 2006. B Corp Certification evaluates the overall positive impact the company has on the environment, their employees, customers, and community. Each companies’ B Impact Report is transparent and available at bcorporation.net.

Davines has been a Certified B Corp since 2016. They also won Best for Environment two consecutive years in a row for 2018 and 2019. Click here to see their B Impact Report and overall impact score.

In summerizing, “beautiful and good” - as the ancients referred to the inseparable unity between exterior and interior beauty - is another way to say “Sustainable Beauty” and “Sustainable Beauty” is another way to say Davines.

Stay timeless and log in online to start shopping Davines products at Professional Salon Services.


Share This