Features:
100% longer lasting bold color vs. competition*
True to swatch and true to tone
Vivid color regardless of underlying remaining tone
Maximum spreadability of color- Rich vegetable coconut oil cream base with a beautiful floral fragrance bathes the hair in moisture and delivers color molecules deep into the intermediate layer of the hair for an intense, conditioned, long lasting, and uniform result.
Incredible shine- Amaranthus Oil exalts color, enhances shine, and intensifies light reflection.
100% Vegan, cruelty free, ammonia free, gluten free, sulfate free

The winning synergy of a Rich Vegetable Coconut Oil Cream Base that delivers the High Concentration Direct Dyes with all the conditioning agents deep into the intermediate layer of the hair.

*In lab testing, BOLD Electric Blue retained more color after thirty washes than competing brands retained after 15 washes.

Apply:
Prelighten hair to level 6-9 based on desired shade.
Apply color to dry hair. DO NOT MIX with developer.
Wear suitable gloves while applying and rinsing color.
Process 20 minutes at room temperature.
When processing is complete, rinse thoroughly with cool water until water runs clear.
If using multiple colors, rinse each color separately with strong water pressure to avoid colors bleeding together.
For longest lasting color, use Framesi Color Lover maintenance products at home.

Framcolor Bold Clear can be applied as an overlay over dry hair after the permanent or demi-permanent color service for optimum shine.

Remove:
Mix 1 scoop of Decolor B Diamond + 100 cc (3.5 oz.) Developer.
Apply to hair that has been treated with Bold colors.
Process at room temperature, checking every 5 minutes until the desired result is achieved.