Pure Identity System 21 Pure Color Crème Permanent Color takes your color artistry to the next level and allows the stylist to mix custom color recipes. Permanent color that also be used for soft coloration with 6 Volume (1.9%) Peroxide. Your creativity is truly what sets you apart as a stylist and salon owner. Pure Identity gives you the power to define your own color palette. Dare to be original! Stand out from the crowd and create your own signature colors for your salon and your customers.
KEY INGREDIENTS:
Oat Extract ECO
Macadamia Oil
Bamboo Extract
Loess
Keratin
Collagen